“We Thrive Together”
AARP Black History Month 2023

The Ask:

To create a Black History Month campaign that honors the historical contributions of Black people and emphasizes the strength and resilience of local leaders making history now.

The Idea:

Under the pillars of health, wealth and self, these heroic leaders exemplify Black excellence by showing how one person’s impact can make a difference and help their communities thrive.

OLV / Print / Social / Radio / Digital

Roles: Concepting, Copywriting, Interviewing/production